Marketing Mix Is One of the Fundamental Tools That Help Companies Launch a New Product And/or Service to Have a Good Establishment in the Market, Which Helps Better Establish and Fulfill the Objectives Set. Sergio Andres Correa Medina April 16, 2018 at 8:29 Pm the Marketing Mix Is Simply the Application of the 4 Traditional Variables That Allow Us to Achieve the Main Objective of Every Developer of a Product, Which Is to Satisfy the Needs of Consumers. My Questions Is Why Not Include Publicity as a Fifth Variable, Since It Is a Fundamental Factor When Talking About Marketing, I Say This Because I Have Seen in Several Blogs That This Term Could Be the 5p Ana Martin Del Campo April 18, 2018 at 2:11 Pm
Hello Sergio, Initially, When Talking About the Marketing Mix, the 4 Variables Were Included and Advertising Was Included in the Third P (Promotion). I Assume executive list That the Author That the Author Included Advertising in This Variable. at the Time of Updating the Article We Could Consider the Proposal. Thank You Very Much for Commenting. Cheers! Adrián Sánchez Valls (@Asanchezvalls) January 8, 2015 at 11:42 Pm Good! the Post Is Well Explained, Congratulations! Although I Have Another Opinion.
I Think That This Approach Is Gradually Becoming Obsolete Since the Tendency Is to Focus All Strategies on the Client. in Fact It Is Known as the 4 C's. You Can Read This Article That I Wrote and That I Talk About It. Http://adriansanchez.es/de-Las-4-Ps-Del-Marketing-Mix-Las-4-Cs-Del-Marketing-Actual/ Congratulations for the Community! Greetings! See You Soon! Iebschool January 9, 2015 at 5:49 Pm Without a Doubt, It Has Been Evolving and Growing with Other Approaches, There Are Some Others as Well. but the Marketing Mix Will Always Be There and It Is Good to Know It, It Is Also an Informative Post. Thanks for Your